The British Academy for Training and Development introduces this course to develop the knowledge and skills required by a Public Relations officer to design, organize and advertise a special event as part of a broader public relations program or as a Stand-Alone Communication tool. An event can be a public relations tool in a campaign that includes areas such as: Media Relations, Marketing Communications, Government Relations, Internal Communications, Case Management or International Communications. Real case studies of business events enable students to understand the reality of effective Management Events, campaigns, etc.

Communications Strategy will provide the organization best ways to use public relations. Thus, the emergence of a communication strategy sets out the parameters of an organization's access.

Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

Target group of the course:

The British Academy for Training and Development is targeting Public Relations employees, Marketing Officials, Management and Media personnel.

How will participants benefit from the course?

After completion of the program, delegates will be able to master the following topics:

• Designing, organizing and advertising a special event as part of a broader Public Relations program, or as an independent communication tool.
• Estimating the value of special events, including sustainability factors.
• Planning for logistics services to manage effectiveness at the local, national or international level, taking into account cultural and social differences.
• Analyzing the relationship between care and effectiveness management, and the ability to decide how to enhance the value of sponsors.
• Advertising and promoting effectiveness.
• Costing and budget for organizing special events.

Course content:

• Planning and strategic organizing of events programs.
• Marketing, and communication strategies, including the use of the Internet and mobile technology.
• Logistics for effectiveness management: choice of venue, budget, speakers, registration, programming, scheduling, and media relations.
• Finding and working with sponsors.
• Planning and implementing media relations program.
• Forming teams with volunteers.
• Obligations of Private Events: Risks and Ethics.