This course, offered by the British Academy for Training and Development, aims to build confidence in capabilities of commercial writing and correspondence, and overcoming written mistakes. In addition to writing clear documents that should be self-explanatory to readers. The course is provided by highly qualified business writing instructors, subscribers will be able to receive personal attention directly, as well as receive feedback for 15 career assignments.
Each writing style reveals both the writer's personality and his opinion, but also shows how the author or writer perceives his/ her audience, and chooses the concept of writing style which in turn reveals these options that can change the conceptual world writer's general nature of work. This can be done by a simple change of words; Grammatical analysis, text analysis, methodization, and organization of a number of ideas in usable frames.
Successful commercial writing will master a number of important principles that could be mastered in dealing with various types of writing that are presented to the trainee, showing each trainee how to influence his/ her readers, how to convey the good news and the unfortunate news, how to use clear and concise language In the expression.
Marketing is a set of business processes that include the distribution and sale of services and products, and is defined as a means of regulating the sale of goods by managing the rates and means of advertising and effective communication with potential or current clients. Other definitions of marketing are activities that make people aware of a company's products, and to make sure that these products are available and could be easily and smoothly purchased.
Social media and marketing: Group of online websites which are direct means of marketing which are associated with potential customers, by working on communication of company's information and products within the most effective social networks.
Marketing seeks to achieve many goals, including:
- Applying marketing activities that include development of public relations, promoting sales, and product distribution.
- Enhance communication with consumers and provide added value.
- Promote participation and cooperation between successful companies in the society.
- Spending funds on advertising, and provide products that contribute to the individuals' needs.