The British Academy for Training and Development presents this course (The Role of PR in Crisis Management) for people wishing to acquire significant skills in managing international media, identifying PR skills, and the ability to overcome crises in corporate governance.

Public relation concept in its modern perspective was only known in this century, but in consideration of its activity, it would be clear that its roots extend to ancient civilizations. Any company undergoes many stages from the very beginning moments of establishment, including structure, growth and development. At some stages, companies may suffer from crises that may be Financial, Media or Production related. This course will discuss how to visualize and measure Public Opinion aspects, and how Public Opinion mainly influences the development of different policies, and the various available techniques to benefit from the concern topics of both public opinion and the media, to have a positive impact on PR outcomes.

The course also considers various issues and Crisis Management topics through a systematic public relations perspective, depending on the life cycle of many cases, Persuasion Theory, and external and internal focus on management of the best interests of both the environment and consumers. This course provides practical experience in problem definition, planning and strategic analysis. It also includes implementation techniques. The main focus of this course would involve current PR issues or crises at the local, national and international levels

The British Academy for Training and Development provides this course for the following categories:

• Directors and owners of public and private companies.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Officials working in governmental institutions and other related administrative establishments.
• PR Directors in companies and establishments.
• Communications Managers and PR professionals.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Understanding the theoretical basis of Theories of Persuasion and their usage in public relations.
• Conduct proper Environmental Surveys by conducting research and related data to help identify and evaluate issues from a Risk Management perspective, develop solutions and assessment of campaigns or project conclusions.
• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• How to convert survey data, into understandable and self-explanatory information.
• Analyzing the methods that generate, grow, and influence the various interests of society and related organizations. (Especially for the environmental and the consumer related issues)
• Apply a "Case Management" perspective on the most trending issues and crises in the media, assess the impact of Public Relations thereon, and develop intelligent solutions that are applicable by PR framework.
• Develop and implement a range of strategies to manage the PR with internal and external audiences (both supportive and hostile audience).

• Emergency Crisis Management Skills in PR between the establishment and third parties.
• Skills of handling adverse Media campaigns of the company and how to properly respond on such negative propaganda.
• Skills to develop proactive strategic plans for crises expected to occur within company's relationships.
• Understanding the various elements and aspects of Public Opinion.
• The significance of Public Opinion.
• Major pillars of Public Opinion, Public Relations and Media Strategies.
• Models and theories of Communication.
• Management and Best Practices of PR in the real world.
• Crisis and Risk Management.
• Communication Crisis.