Strategic management is a long-term planning that aims to identify and evaluate the threats and opportunities of the institution internally and externally in the long term, identify the mission and vision of the institutions and thus visualize their business, and benefit from all material and human resources, thus ensuring continuity of institutions through the capture of all Forms of opportunity, and resistance to all forms of threats that combat its existence, strategic management has four stages namely analysis of the internal and external environment, which aims to identify each of the strengths, weaknesses, opportunities and threats P And the second stage is the stage of developing the strategic plan through balancing the strengths and weaknesses of the institution against opportunities and threats. The policy of the institution and its long-term mission are to be defined. The stage of implementation of the strategy is one of the most important stages to reach the results. To the work evaluation phase.
Planning is the so-called thinking stage which is pre-execution. It is a deliberate and systematic effort aimed at maximizing the benefit and at the lowest possible cost. It is linked to all fields, sectors and the average of all sciences. The work without planning becomes futile and time is wasted. The objectives are impossible, and the importance of planning in the expectations for the future and what may happen from accidents that do not expect to receive, and surprises and fluctuations that may occur without warning, as the objectives to reach are the future goals, Time periods may be longer or shorter than that imposed on the management of the development of assumptions necessary for what may be that future and work to form what will be the situation when the implementation of these goals and during the various stages of implementation, planning is those administrative tasks that work from In order to determine the future objectives of the organizations and institutions and the methods of determining these goals, work on drawing the line of work to achieve the desired goals. Planning also is to develop a perception of what may happen in the work of developments and emergencies and problems and refer to the methods of solution that are predetermined in the planning process.
Objectives and target group
Target audience of attending a training course in the basic principles in the feasibility study of investment projects:
Investors, entrepreneurs and capitalists.
How will participants benefit from the course?
After completing the program, participants will master the following aspects:
Apply the theories and principles of Public Relations in planning and implementation of Public Relations campaigns.
Identify and evaluate opportunities and problems that can be addressed through Public Relations campaigns.
Making a comprehensive presentation on Marketing and Public Relations campaign as a response to the client's feedback.
Summarize the differences between marketing and public relations, advertising and integrated marketing communications.
Generate creative ideas and operational activities for public relations campaigns.
Engage consumer communities through social media and social networks.
Show good presentation skills.
Manage Public Relations campaigns, including costing, budget and schedule.
Develop and maintain internal and external client relationships.
Measure and assess the effectiveness rate of public relations campaigns.
Management; Definition and Importance.
Planning of projects; Definition & Importance.
Important strategies for planning and how to manage.
Corporate Campaign Management and the significance of using experienced consultants.
Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
The growing role of Public Relations in the marketing process.
Communication techniques in Marketing and Public Relations.
Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
Trademarks and public relations, including corporate brand, internal brand.
Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
Research, analysis and evaluation of public relations campaigns.
Note / Price varies according to the selected city