The management of the company or anywhere loses its creative luster as time progresses and its ideas become redundant and devoid of any new ones, which leads in many companies to the loss of power in the management and thus the loss of control over the high rates of development that the company is planning to go to, and here comes The role on the new ideas that must be created by the successful management to revive the company and support it with every recession faced.

The style of thinking that is known these days is strategic thinking, which is different from practical operational thinking. It is closely linked to the concept of strategy which was initially applauded to the arts and techniques of war to the functions, tasks and responsibilities of leaders in wars where the term strategei in each European and non-European languages ​​were known to the ancient Greeks during the 6th century BC and were known by the Romans and other nations. Strategic thinking is distinguished from operational thinking of a procedural nature, academic thinking of a scientific nature, The strategic advantage of thinking is a multi-vision and angle thinking, taking into account the past, present and future. It employs the methods, the language of numbers, the laws of causality, the gradual understanding of future variables and the understanding of the relations of things with each other. The following is a structural and structural thinking that depends on perception, foresight and intuition in order to evoke the future image and shape the future.

Our present era is witnessing many and rapid changes in all aspects of complex and multi-pronged life at various scientific, human and practical levels, And that man is the basis in the processes of change and development and this development and change is successful only if a man has a management that organizes his life and his relationship to others and employ his potential for the benefit of everyone, Management is the important means for organizing the human effort of individuals and groups.

It is the art of using the potentials and data to achieve the desired goals. The administration is a humanitarian and active process that aims to achieve specific goals and means a set of relationships, contacts and interactions between groups and professions with mutual goals and aspirations. Administrative relationships with people must be vital to the success of any institution in achieving its objectives.