The British Academy for Training and Development offers this training course in (Advanced Skills of effective Communication in the Hotel Sector) to all professionals wishing to learn special and advanced skills related to the Hotel Administrative Mechanisms and methods of effective communication in the Hospitality Market. Working in the Communication Department in any hotel requires working and collaborating with a wide network of human transactions, besides various functions and duties required to be effectively handled every moment, the mechanism of decision making shall observe and comply to the applicable hotel requirements and guidelines.

All such transactions require that the personality of PR and Communication Managers, Supervisors and even Employees of the hotel, to be such a practical personality that keeps pace with daily events, and interacts in a positive and even proactive manner.

PR Department is one of the major functions located within most of the profitable companies in general, and it has a tremendous importance specifically in the Tourism Sector. The mission of PR Department is to convey the corporate image of the company and its policies, mission and vision, and to enhance and develop all external and internal relations, and to link the company with all governmental or private entities in the market.

The British Academy for Training and Development presents this course for the following audience:

• Directors and owners of Hotels and Tourism Enterprises.
• Shareholders and Owners of Tourism Offices.
• Personnel of Hotel PR Departments.
• Managers of PR departments in tourism companies.
• Heads of subsidiary offices of PR in tourism companies.
• All administrative personnel in the tourism sector.
• Owners and Directors of Travel agencies.
• Directors of airlines and Maritime Navigation Establishments.
• Students of Media Colleges who have a tendency to work in the Tourism Sector.
• All personnel of hotels and tourism facilities.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Making sound and wise decisions in a smooth and flexible manner.
• Achieving the required balance between hotel functions among all departments.
• Methods of internal coordination functions between various departments of the company, and effective ways for smooth and productive internal collaboration.
• How to accomplish the necessary Marking Activities through development of solid relationships with related and influencing parties.
• The concept of PR Manager and the related professional mechanism.
• Proper methods and techniques to develop relationships with other tourism service providers.

• Developing a personality capable of good communicative with both employees and clients of the hotel.
• Effective methods of to make suitable and proper decisions, for various hotel departments, avoiding prospective problems or obstacles.
• Understand successful methods of PR strategic planning.
• Transfer compelling corporate image to the public opinion.
• Develop solid business relations with all tourism service providers in the Tour and Travel Sector.
• Build comprehensive business image of the Tour and Travel Sector in the state.
• Defining the Long-Term or Short-Term Objectives for campaign implementation.
• The major role of the Media in Tourism Development.
• The role of Tourism Media in the overall economic advancement of the country.
• Methods of Tourism promotional campaigns of the major tourist attractions.