The British Academy for Training and Development presents this training course in (Marketing and Promotion in Tourism Sector) to all professionals wishing to acquire the necessary skills and qualities to initiate and develop their career in Tourism Marketing and Promotion. Promotion is considered the basis for successful business, not only in Tourism but in all areas of life and functions, whether Social, Political, Economic and Tourism.

Tourism is considered one of the most significant future branches of business all over the world, due to the increased interest in improving Tourism Facilities and Infrastructure, while it's one of the several activities that require constant attention, planning and coordination, in order for the Tourism Sector to achieve good results.

This course is provided for all professionals wishing to closely know best practices and Management Styles and Methods of Tourism Industry. Tourism Management in its comprehensive sense is a set of tools and mechanisms for tourism organization and optimization, which aims at developing productivity of tourism establishments. Therefore, it involves many functions and various departments in each tourism establishment. Methods and styles of Hotel Management include practices of Good Planning and Integrated Organization, taking into consideration the operational priorities and controls.

The British Academy for Training and Development presents this course for the following audience:

• Managers and owners of Tourism Establishments.
• All personnel in the Media and Promotional Sections.
• Development Managers of Tourism Departments, and those in charge of Tourism Action Plans.
• Reception staff at hotels
• All Employees in the Hospitality sector.
• Investors, businessmen, and shareholders of Tourism Projects.
• Managers of Hotels and Resorts.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Introducing modern methods of Tourism Marketing.
• Finding new potential opportunities in Tourism Markets.
• Identifying major tourism attractions and local cultural heritage.
• Balancing between the Clients and Tourism Objectives.
• Achieving balance between main administrative functions, in order to enhance and develop Hotel sales.
• Methods to preserve tourist resources.
• Understanding the importance of Strategic Planning in tourism development.
• Providing a sustainable approach to tourism proposals.
• Impacts of biodiversity and environmental changes on Tourism Sector and Sustainability.
• Proper techniques to attract tourists and raise their positive expectations.
• Management skills of Hotels and Resorts.
• Management Skills of Spa and Tourism Facilities.
• Communication Skills and Public Relations.

• Definition of Tourism Promotion and Management methods.
• Organizational and Administrative Structures for Marketing and Promotion in the Tourism Industry.
• Tourism and its relationship to the economic development.
• Importance of Tourism Marketing
• Concept of Tourism Mix and Hotel Marketing
• Market Segmentation.
• Major Elements and Trends of Tourist Demands
• Foundations of successful tourism projects.
• General successful Frameworks for Hotels and Resorts.
• Hotel Rating, Stars, and Client Ranking.
• Employment in Tourism sector.