The British Academy for Training and Development presents this training course in (PR Management in Travel and Tourism Sectors) for all professionals wishing to acquire more advanced abilities and skills to perform and understand the proper methods adopted by successful PR Officers in travel and tourism industry. Recently, PR Management positions have been created in all large and successful companies, while many professionals in non-developed countries are still totally unaware of such positions. This field of specialization is becoming increasingly important in developed countries, especially in the Tourism Sector, and today, there are a variety of personnel who manage PR witching private and public entities.

Development and enhancement of the skills and abilities of employees working within the Public Relations field, is considered very important, since it constitutes a part of the globally applicable procedures, including contemporary applications of rules and regulations adopted by International Organizations, under Global Protocol Regulations, for communication between countries, establishments, and organization on the International level.

Through this course we are going to introduce the rules and practices of gentle behavior, the best practices for communication with others, good reception, since all such related matters represent a large portion of our personality.

The British Academy for Training and Development presents this course for the following audience:

• Directors and owners of Tourism Enterprises.
• Shareholders and Owners of Tourism Offices.
• Managers of PR departments in tourism companies.
• Heads of subsidiary offices of PR in tourism companies.
• All administrative personnel in the tourism sector.
• Owners and Directors of Travel agencies.
• Directors of airlines and Maritime Navigation Establishments.
• Students of Media Colleges who have a tendency to work in the Tourism Sector.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• The concept of PR Manager and the related professional mechanism.
• Proper methods and techniques to develop relationships with other tourism service providers.
• Proper methods to launch Tourism Promotional Campaigns on the tourist attractions and local features of the country.
• Provide improvements in the strategic context of Tourism Products & Services through the Media.
• Creation and development of Attractive Tourism Image of the country, in order to increase the number of Tourist Groups.
• Showing the true compelling image of the local society of the country, and effective techniques to correct any possible misconceptions thereof.
• Defining the Long-Term or Short-Term Objectives for campaign implementation.
• The major role of the Media in Tourism Development.
• The role of Tourism Media in the overall economic advancement of the country.
• Methods of Tourism promotional campaigns of the major tourist attractions.

• Understand successful methods of PR strategic planning.
• Transfer compelling corporate image to the public opinion.
• Develop solid business relations with all tourism service providers in the Tour and Travel Sector.
• Build comprehensive business image of the Tour and Travel Sector in the state.