The British Academy for Training and Development offers a training course in the (Management of Tourism Media Campaigns) for more knowledge and information on the promotion of tourism awareness, in order to raise awareness about the importance of tourism and its significant role, this course is provided to all professionals wishing to improve their capabilities in the field of Tourism Media.

Media and public relations play a significant role in the Tourism Industry by promoting the local economy of the country as a whole, developing a global good image of the country, since Tourism is a global phenomenon that has a great impact on many economic, social and cultural fields in almost each and every country. In recent times, Tourism has become an area for attracting investment and commercial business to the country. In the meanwhile Tourism Media plays an important role in activating tourist attraction factors and inviting tourist to visit the country. 

The British Academy for Training and Development presents this course for the following audience:

• Media, Press, Radio & TV Professionals and Broadcasters.
• Owners and Directors of Travel agencies.
• Directors of airlines and Maritime Navigation Establishments.
• Students of Media Colleges who have a tendency to work in the Tourism Sector.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Proper methods to launch Tourism Promotional Campaigns on the tourist attractions and local features of the country.
• Provide improvements in the strategic context of Tourism Products & Services through the Media.
• Creation and development of Attractive Tourism Image of the country, in order to increase the number of Tourist Groups.
• Showing the true compelling image of the local society of the country, and effective techniques to correct any possible misconceptions thereof.
• Defining the Long-Term or Short-Term Objectives for campaign implementation.
• The major role of the Media in Tourism Development.
• The role of Tourism Media in the overall economic advancement of the country.
• Methods of Tourism promotional campaigns of the major tourist attractions.
• Balancing between the areas of Tourism Media according to the local characteristics of the country.
• Methods to raise tourism efficiency and adaption to the requirements of the High Competitive International Market.
• Avoiding the negative effects of Adverse Tourism Media and methods to represent transparency in Media Promotion.

• Definition and concepts of Tourism Media.
• Objectives of Tourism Media.
• Major activities and functions of Tourism Media.
• The concepts of Tourism.
• Impacts of the Media in the Tourism Industry.
• Technical methods and techniques in Tourism Media Functions.
• Types of Tourism Media.
• The potential risks of Tourism Media and the problems it may entail.
• Concepts of Tourism Marketing and Promotion.