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Summary

The British Academy for Training and Development presents this training course in the (Development of Tourism Media) in order to improve the overall efficiency of Media functions for the development and promotion of Tourism, to all professionals wishing to develop their capabilities in Tourism Media. Tourism is a global phenomenon that has a great impact on many economic, social and cultural fields in almost each and every country. In recent times, Tourism has become an area for attracting investment and commercial business to the country. In the meanwhile Tourism Media plays an important role in activating tourist attraction factors and inviting tourist to visit the country.

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Managers and employees of Tourism Establishments.
  • Investors and entrepreneurs in Tourism Sector.
  • Employees in the Media Sectors.
  • Students of Media and Tourism Colleges.
  • All interested individuals from all careers and categories.
  • Media, Press, Radio & TV Professionals and Broadcasters.
  • Owners and Directors of Travel agencies.
  • Directors of airlines and Maritime Navigation Establishments.
  • Students of Media Colleges who have a tendency to work in the Tourism Sector.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

  • The major role of the Media in Tourism Development.
  • The role of Tourism Media in the overall economic advancement of the country.
  • Methods of Tourism promotional campaigns of the major tourist attractions.
  • Balancing between the areas of Tourism Media according to the local characteristics of the country.
  • Methods to raise tourism efficiency and adaption to the requirements of the High Competitive International Market.
  • Avoiding the negative effects of Adverse Tourism Media and methods to represent transparency in Media Promotion.
  • Proper methods to launch Tourism Promotional Campaigns on the tourist attractions and local features of the country.
  • Provide improvements in the strategic context of Tourism Products & Services through the Media.
  • Creation and development of Attractive Tourism Image of the country, in order to increase the number of Tourist Groups.
  • Showing the true compelling image of the local society of the country, and effective techniques to correct any possible misconceptions thereof.
  • Defining the Long-Term or Short-Term Objectives for campaign implementation.

Course Content

  • The concepts of Tourism.
  • Impacts of the Media in the Tourism Industry.
  • Technical methods and techniques in Tourism Media Functions.
  • Types of Tourism Media.
  • The potential risks of Tourism Media and the problems it may entail.
  • Concepts of Tourism Marketing and Promotion.
  • Definition and concepts of Tourism Media.
  • Objectives of Tourism Media.
  • Major activities and functions of Tourism Media.

Course Date

2019-09-02

2019-12-02

2020-03-02

2020-06-01

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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