The British Academy for Training and Development presents this course for the following audience:

• All Employees in the Hospitality sector.
• Investors, businessmen, and shareholders of Tourism Projects.
• Managers of Hotels and Resorts.
• Directors of major hospitals specialized in treatment attracting International Tourists.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.
• Tourism Project Managers.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Balancing between clients and tourism objectives.
• Achieving balance between main administrative functions, in order to enhance and develop Hotel sales.
• Methods to preserve tourist resources.
• Understanding the importance of Strategic Planning in tourism development.
• Providing a sustainable approach to tourism proposals.
• Impacts of biodiversity and environmental changes on Tourism Sector and Sustainability.
• Proper techniques to attract tourists and raise their positive expectations.
• Management skills of Hotels and Resorts.
• Management Skills of Spa and Tourism Facilities.
• Communication Skills and Public Relations.
• Marketing skills and methods to win clients.
• Management of Tourism Hospitals and Airlines.
• Organization of travels and tours.
• Skills of hiring employees in Tourism Sectors.

• Definition and Concept of Tourism Marketing.
• Importance of Tourism Marketing
• Concept of Tourism Mix and Hotel Marketing
• Market Segmentation.
• Major Elements and Trends of Tourist Demands
• Foundations of successful tourism projects.
• General successful Frameworks for Hotels and Resorts.
• Hotel Rating, Stars, and Client Ranking.
• Employment in Tourism sector.